The online store “tondeur-education.be,” hereinafter referred to as “the site,” is operated by Tondeur Diffusion, with its registered office at 9 Av. Frans Van Kalken in 1070 Brussels, Belgium, under company number 403.542.368 (BE0403.542.368).

Tondeur Diffusion is responsible for processing your personal data (“your data”) collected during your navigation on the site.

Tondeur Diffusion places a high value on transparency of information to build a strong and lasting relationship with its customers, based on trust. In line with this philosophy, the protection of your personal data is essential to us, and we wish to inform you, through this charter, about how we collect and process this data.

Identity of the Data Controller

The processing of personal data collected on this site, as well as personal data collected through other channels but in connection with the services described in this charter, is carried out under the responsibility of Tondeur Diffusion.

Founded in 1930, Tondeur Diffusion is a distributor of press and books in Belgium.

Scope of this Personal Data Protection Charter

This charter applies to our customers and visitors to this site, concerning the personal data collected and processed by Tondeur Diffusion through this site and other channels related to the provision of the services described in this charter.

What Personal Data Do We Collect?

When you use our website, contact us by mail, phone, email, or create an account to benefit from our services, we may collect certain personal data about you. Personal data can be defined as any information that allows identifying, directly or indirectly, a natural person.

These include the following personal data:

Data Voluntarily Provided by You: We collect and process the personal data you transmit to us via our website or when you communicate with us by other means such as email, letter (or coupon), or phone call. In particular, when you create your account on our site, you fill out a registration form containing the following data necessary to access our services and receive our products:

• Your title
• Your first and last names
• Your primary address: this is where your invoices and orders will be sent.
• Your email address
• Your date of birth
• Your phone number: this may be used to contact you regarding your purchase.
• A password for logging in on future visits. We strongly recommend creating a unique password for each site where you create an account.
• If ordering on behalf of a business, the name and company number of your business.
• Your delivery addresses: for each order, we offer to use your primary address by default or save a different address.

Data Collected via Cookies Placed on Your Computer When You Visit Our Website: Our site uses cookies that collect data related to your browsing and use of our website. The data collected includes the pages visited, products viewed, and the dates and times of visits. You can choose to disable these tools via your browser, which will restrict certain functionalities. We recommend keeping them active to fully enjoy our navigation options.

Data Related to Your Purchase History: We also keep records of the products you purchase, the prices you paid, and their shipping addresses. We do not collect your banking information. These are stored directly on our financial service providers’ servers, which are accredited with the necessary security standards.

Why and On What Legal Basis Do We Process Your Personal Data?

The ultimate goal of using your personal data is to provide you with the best possible service, both in the creation and management of your subscriptions and in your navigation on our site. To achieve this, we use your data for various purposes, detailed below. For each processing activity, only the necessary and relevant data for the purpose in question are processed.

We collect your data for the following purposes:

• Account Creation: The account creation and delivery forms indicate which data is essential for the service, which data is optional, and the consequences of not providing certain data. Essential data for the service is collected based on the contractual relationship between you and Tondeur Diffusion, while optional data is processed based on your consent (e.g., using your birthdate to reward loyal customers).

• Processing Your Request: When you contact us via our contact form on our website, by email, or by phone, and share your contact details with us, we use your data to respond to your request. We have a legitimate interest in responding to you.

• Providing Our Products and Services: When you finalize an order on our site, we collect certain personal data to provide the requested product or service. Personal data is processed based on the contractual relationship between you and Tondeur Diffusion.

More specifically, we use your personal data to:

• Process your orders;
• Manage and control payments for orders;
• Ship orders: your shipping addresses are shared with relevant publishers to ensure order delivery.
• In case of subscriptions: Manage the subscription lifecycle, allowing you to access your customer account, inform you of your subscription status, notify you of its expiry, and offer new products.

Other Situations:

• Optimized and Personalized Navigation: Personal data collected during your visit to our website (particularly through cookies) allows us to facilitate your site navigation and offer products best suited to your preferences. This includes displaying recently viewed products, similar products, or giving access to an unfinished cart. We process this personal data based on your consent (for more information, please consult our cookie policy: link).
• Sending Newsletters: When you are a customer, we process your name, first name, and email address to send you newsletters about products similar to those you have already subscribed to, enabling you to discover our promotional offers, private sales, and promo codes. This processing is based on our legitimate interest. You can unsubscribe from our newsletters at any time by contacting the subscription service (by email at [email protected], or by phone at +32 (0) 2 555 02 11), or via the link directly included in the newsletter you receive.
• Establishing Statistics: All personal data we collect can be used for statistical analysis to better understand our customers’ expectations and improve our services accordingly, in terms of product and service offerings, promotions, or website navigation.

Who Are the Recipients of Your Personal Data?

Your data collected on this site is exclusively for the use of Tondeur Diffusion.

Tondeur Diffusion will refrain from disclosing or selling your personal data to third parties or publicly disclosing your personal data, except in the following specific cases:

• Personal data may be shared with third-party service providers to whom Tondeur Diffusion has entrusted certain processing activities (e.g., transportation). These third parties act as processors on behalf of Tondeur Diffusion in processing your personal data. In all cases, they are limited to processing your data according to our instructions, and a data processing agreement will be concluded to ensure these third parties adhere to all obligations required by applicable data protection legislation.
• If required by applicable laws or regulations;
• In response to explicit requests from judicial authorities or law enforcement agencies.

How Long Do We Retain Your Personal Data?

Tondeur Diffusion retains your personal data only for the time strictly necessary to achieve the purposes for which we received them, to fulfill an order, or to comply with a legal obligation. Retention periods differ depending on the type of processing activity and the purpose for which the personal data was collected.

Personal data collected based on your consent will be retained as long as your consent remains valid.

Certain retention periods are determined by law: personal data must then be retained in accordance with this period to comply with our legal obligations (e.g., in accounting or taxation).

If the law does not prescribe a specific retention period, we determine the period based on the purpose for which the data was collected. We do not retain your data longer than necessary to achieve the intended purpose.

In all cases, personal data may be retained for a longer period if there is a legal or regulatory reason to do so, or for a shorter period if the data subject opposes the processing of their personal data and there is no longer a legitimate reason to retain them.

We guarantee limited access to archived data and commit to deleting or anonymizing your personal data once the retention period has expired.

How Do We Protect Your Personal Data?

Tondeur Diffusion has implemented technical and organizational security measures to prevent the destruction, loss, falsification, alteration, unauthorized access, or disclosure of your personal data to third parties, and any other unauthorized processing of this data.

We have taken every effort to ensure the confidentiality, integrity, and availability of information systems and services that process personal data. These measures include physical and operational security measures, access control, awareness-raising, and confidentiality clauses. All our employees and third parties we engage are required to respect the confidentiality and security of your data.

What Are Your Rights and How to Exercise Them?

In accordance with data protection legislation, you have several rights concerning your personal data under certain well-defined conditions set out in this legislation:

• Right of Access: You have the right to obtain information about the processing of your personal data, access them, and receive a copy.
• Right to Rectification: If you find that your data is inaccurate or incomplete, you have the right to ask us to correct them.
• Right to Erasure (“Right to be Forgotten”): In certain circumstances, you have the right to ask us to delete your data from our systems. The deletion of personal data is sometimes not possible due to contractual obligations, legal provisions, and the legitimate interest of our organization, meaning that this request cannot always be granted.
• Right to Restrict Processing: In certain cases, you can request the restriction of the processing of your data, in which case your data will no longer be processed (but retained). This request can be made, for example, if you find that your personal data is incorrect, pending rectification. We only